Since their youth, the Wazana brothers have harbored a bold vision: never to settle for the ordinary. Eric Wazana, co-founder of Yoga Jeans®, was already passionate about denim from a young age, long before most of his peers showed interest in fabrics or cuts. Every back-to-school season, he would customize his new jeans by hand: rubbing them on the pavement, softening them with sandpaper, and creating small rips with Coca-Cola bottle caps. He was only satisfied when they looked lived-in, loved, and truly his own.